An Old Watch Gets a Face-Lift Orchestrated by John Mayer

It’s not uncommon to see clocks or hourglasses alongside the snails, skeletons, scarecrows and other imagery on Online Ceramics T-shirts. The label’s founders, Elijah Funk and Alix Ross, said the passage of time has been a theme they’ve explored since they started designing clothing several years ago in Los Angeles.

“We talk a lot about time,” Mr. Funk said. “Like past and present, rebirth, the quickness of life.”

That interest didn’t stretch much to watches, until recently. Mr. Funk, 34, recalling one worn by his uncle, said he had seen watches as a marker of elegance. Mr. Ross, 33, said the only watch he has ever really used was a Timex he wore while working for the Maine Conservation Corps after college.

The Online Ceramics designers were sought out for the G-Shock project by John Mayer, a known watch collector and an investor in Hodinkee, a watch website and retailer. Credit…Haunted Wagon Inc

The men, who live in Los Angeles, said they were pulled further into the world of horology by the musician John Mayer, a noted watch collector and an ambassador of sorts for Hodinkee, a watch website and retailer. He recently approached the Online Ceramics founders to design their first watch: a limited-edition version of the G-Shock by Casio, a style that has been embraced by all sorts of wearers since it was introduced by Casio in 1983.

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